Your truck’s graphics are your most important marketing and public relations tool.

Your coach is like a drivable billboard. That’s why it is so important to carefully consider what that billboard says. Your van’s wrap should be aesthetically pleasing, easy to read, and unforgettable. It should also be different than what your competitors are doing, so that you stick out from the rest.

Things to Consider When Choosing Graphics for Your Custom Coach

• Target Audience: Before you choose your graphics, think about your overall brand and marketing strategy. Who will be your target audience? Retirees? Families? Rural populations?
• Your Unique Message: Choose a message that will speak to your target audience. For example, if you’re a mobile blood donation center that primarily focuses on high school and college campuses, consider imagery and messaging that might indicate that giving blood is both rewarding and “cool.”
• Choosing Colors: Choose a color that is different from what your competitors are using. Consider what colors say about you and your brand.
• Match Your Branding: Make sure that your branding stays consistent with all your marketing materials. Your van’s graphics should match your website, brochures, business cards, and any other marketing materials. Consistency in your marketing shows legitimacy and helps build trust with potential clients.
• Interior Graphics: La Boit also offers interior graphics. The interior of a La Boit clinic includes easy-to-clean, medical-grade materials. As a result, it can often feel “sterile” inside. Interior graphics are a great way to warm up the interior of your coach to create a calming and welcoming atmosphere. Interior graphics can also be utilized to include permanent messaging or wayfinding signage on the walls of your clinic.

How it Works

La Boit Specialty Vehicles has partnered with an exterior graphics company called Associated Graphics (AGI). When you request a sales packet from La Boit, we will include a range of costs for graphics, both interior and exterior, depending on what size coach you’re looking at. Each package includes graphic design services, printing, and install. You don’t need to know exactly what you want to put on your truck in order to start the design process. We’ll help you get there.

Or, if your organization or business is large enough to have a marketing agency or an in-house marketing department, you can always provide designs directly. Our preferred vendor will work with you to provide the necessary specs for the particular coach you are having built.

After You Get Your Truck

La Boit Specialty Vehicles wants to make sure that your van is as successful as possible for your organization or business. Don’t forget to do a press blitz as soon as you bring your coach home. Post about your new truck to your website and social media. Consider a special ribbon-cutting event. And lastly, send a press release to all your local TV, radio, print, and online news organizations (don’t forget your local news blogs!). We know from many years of experience with clients that local news organizations love to spotlight the valuable services that specialty vehicles can offer their communities. 

Good luck and happy driving!

About La Boit Specialty Vehicles

La Boit Specialty Vehicles president Gil Blais first started La Boit in his garage in 1981, where he hand-made organizational boxes for traveling veterinarians. Fast forward to today, La Boit Specialty Vehicles is now a leader in specialty vehicle manufacturing for the Veterinary, Spay/Neuter/Adoption, Dental, Medical, Command, and Bloodmobile industries.

La Boit Specialty Vehicles offers a variety of vehicles to suit your needs, from 18ft pull-behind trailers to 40ft drivable coaches, none of which require a CDL to drive. Best of all, our vehicles are commercially-built from the chassis up for your specific needs, and are never converted RVs.

Mission Statement

Helping professionals around the world confidently deliver a higher level of service to their local markets by providing the highest quality custom mobile units in the industry!

We welcome your feedback and questions. Please contact us anytime or leave a comment below.